Self-service Analytics

Self-Service Analytics can be seen as a form of business intelligence. People from the business are encouraged to execute queries on datasets themselves, instead of placing it in a backlog with an IT team. Based on this, query analysis can be done, which should lead to more insights and data-driven decision-making. But how do you start if it's your first time? How do you go from a dataset to a product? I usually start with a descriptive analysis, moving forward to a more quantitative part. I draw my dashboard ideas on a piece of paper but adjust my plan whenever needed. So, let's start with the use cases.