Creating Your Brand and Shaping It in Canva

Ever felt that pang of envy when you see a brand such as Coca-Cola or Spotify be instantly recognized by a single logo or jingle? What is their secret sauce? It’s not just about catchy slogans or fancy logos (although those definitely help!), it’s about having a distinct personality, carefully crafted and consistently expressed through something called brand guidelines.

Every successful brand has a beating heart – a set of core values, a clear mission, and something that makes it stand out from the crowd. This chapter will guide you on a journey of self-discovery, helping you to identify the essence of your brand and articulate it in a way that resonates with your audience.

Imagine your brand coming alive and speaking directly to you – what would it say? How would it sound? We’ll help you craft a unique and engaging voice that reflects your brand’s personality and connects with your ideal customers...