Introduction to Data Storytelling
Data storytelling makes the presentation of data compelling and persuasive. This is a book about learning how to use the Looker Studio tool to visualize data and build useful reports and dashboards. Before we learn how to build different visual data representations, it’s important to first understand the craft of storytelling with data and its utility. It will serve us well to take a step back and understand the big picture.
This introductory chapter sets the stage for understanding the meaning of data storytelling and its importance. We will go through the components of a good data story, understand how data storytelling manifests at work, and learn the key skills required to be a good storyteller. Finally, we will learn about an approach to building effective data stories. In this chapter, we will cover the following main topics:
- Understanding data storytelling
- Building data stories – an approach
