Section 1: Building the Right Strategy for the Platform Business Model

In this section, we'll make sure that you understand the difference between the traditional linear business model and the platform business model, along with looking at the fundamentals of a digital platform. You will learn how product management aspects and techniques are executed differently for traditional linear products versus digital platforms. You will also learn how to validate the viability of the platform business model by applying the appropriate research. Finally, you will learn how to build a robust platform strategy for a successful sustainable platform.

This section comprises the following chapters:

• Chapter 1, Fundamentals of Platform Business Models
• Chapter 2, Differences between Linear Products and Platforms
• Chapter 3, Research and Validation
• Chapter 4, Building a Platform Strategy