Outbound Customer Journeys

Customer journeys write the story of how your customers interact with your company. It is how you wish to guide them and give them information. A customer journey could be signing up for a newsletter and receiving that newsletter by email. A customer journey could also be a complete route for an event participant, such as registering, getting a reminder email with the event QR code, and evaluating the event through Customer Voice. As of August 2022, there are two areas where you can create and manage customer journeys: Outbound marketing and Real-time marketing. In this chapter, we are going to go through outbound customer journeys. We’re going to see how they work and what options you have.

We’re going to go through the following topics:

• Outbound customer journeys
• Analytics
• Checking your knowledge

We will begin with how you create and understand outbound customer journeys.