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Data Storytelling with Google Looker Studio

You're reading from Data Storytelling with Google Looker Studio A hands-on guide to using Looker Studio for building compelling and effective dashboards

Product type Paperback

Published in Oct 2022

Publisher Packt

ISBN-13 9781800568761

Length 464 pages

Edition 1st Edition

Tools

Google Data Studio

Concepts

Business Intelligence

Author (1):

Sireesha Pulipati

View More author details

Table of Contents (17) Chapters

Preface

1. Part 1 – Data Storytelling Concepts

2. Chapter 1: Introduction to Data Storytelling FREE CHAPTER

3. Chapter 2: Principles of Data Visualization

4. Chapter 3: Visualizing Data Effectively

5. Part 2 – Looker Studio Features and Capabilities

6. Chapter 4: Google Looker Studio Overview

7. Chapter 5: Looker Studio Report Designer

8. Chapter 6: Looker Studio Built-In Charts

9. Chapter 7: Looker Studio Features, Beyond Basics

10. Part 3 – Building Data Stories with Looker Studio

11. Chapter 8: Employee Turnover Analysis

12. Chapter 9: Mortgage Complaints Analysis

13. Chapter 10: Customer Churn Analysis

14. Chapter 11: Monitoring Report Usage

15. Index

Why subscribe?

16. Other Books You May Enjoy

Google Looker Studio Overview

Google Looker Studio is a data visualization tool from Google that enables you to create data stories through interactive dashboards. It is a completely online (that is, web-based) tool that facilitates seamless collaboration. It has a simple drag-and-drop interface that enables both non-technical and technical users to easily build visuals and reports. At the time of writing, Looker Studio is provided by Google for free.

It was first introduced in 2016 as Looker Studio 360, which is a premium reporting platform for large enterprises and part of Google Analytics Suite 360. The free version of Looker Studio, targeted at individuals and smaller teams, was announced almost immediately. The product had been in beta status for a couple of years and in 2018, it became generally available. Google Looker Studio is tightly integrated with Google Marketing Platform, which is the expanded and rebranded version of Google Analytics 360 Suite, and Google Cloud...

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Authors (1)

Sireesha Pulipati

Sireesha Pulipati

Sireesha Pulipati is an experienced data analytics and data management professional. She has spent the last decade building and managing data platforms and solutions, and is passionate about enabling users to leverage data to solve business problems. Sireesha holds a master's degree in Business Administration and a bachelor's degree in Electrical Engineering. Her work history spans multiple industries – healthcare, media, travel & hospitality, high-tech, and more. She is currently at Google as an analytics lead, helping with analytics strategy to support Search Knowledge Graph. Outside of work, Sireesha enjoys hiking and reading books. She currently resides in the Bay Area.

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