You're reading from Empowering Marketing and Sales with HubSpot Take your business to a new level with HubSpot's inbound marketing, SEO, analytics, and sales tools

Product type Paperback

Published in Jul 2022

Publisher Packt

ISBN-13 9781838987145

Length 476 pages

Edition 1st Edition

Tools

HubSpot

Concepts

Marketing

Author (1):

Resa Gooding

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Table of Contents (20) Chapters

Preface

1. Part 1: HubSpot – Starting Off HubSpot

2. Chapter 1: Overview of HubSpot – What you MUST Know FREE CHAPTER

3. Chapter 2: Generating Quick Wins with HubSpot in the First 30 Days

4. Chapter 3: Using HubSpot for Managing Sales Processes Effectively

5. Chapter 4: Empowering Your Sales Team through HubSpot

6. Part 2: Scaling Your Business with HubSpot

7. Chapter 5: Increasing Online Visibility Using HubSpot's SEO Tool

8. Chapter 6: Getting Known Through Social Media on HubSpot

9. Chapter 7: Expanding Your Reach with Paid Ads Managed on HubSpot

10. Chapter 8: Conducting a Portal Audit

11. Chapter 9: Converting Your Visitors to Customers

12. Chapter 10: Revive Your Database with HubSpot Email Marketing Tools

13. Chapter 11: Proving That Your Efforts Worked Using the Reports

14. Part 3: Is HubSpot Right for Your Business?

15. Chapter 12: Inbound or Outbound – Which Is Better for Your Business?

16. Chapter 13: Leveraging the Benefits of the Marketing Flywheel

17. Chapter 14: Using HubSpot for All Types of Businesses

18. Assessments

19. Other Books You May Enjoy

Part 2: Scaling Your Business with HubSpot

Once your portal is set up correctly, the next step is to use the various tools within HubSpot to optimize and scale your marketing efforts. From reaching your target audience to converting those contacts to qualified opportunities and customers, HubSpot has a suite of tools and features that assist marketers in building revenue-generating campaigns and tracking their results. Read each of these chapters to understand how to use these various tools and learn how to check every once in a while that your portal is set up correctly.

This part contains the following chapters:

Chapter 5, Increasing Online Visibility Using HubSpot's SEO Tool
Chapter 6, Geting Known through Social Media on HubSpot
Chapter 7, Expanding Your Reach with Paid Ads Managed in HubSpot
Chapter 8, Conducting a Portal Audit
Chapter 9, Converting Your Visitors to Customers
Chapter 10, Revive Your Database with the HubSpot's Email Marketing...

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You're reading from Empowering Marketing and Sales with HubSpot Take your business to a new level with HubSpot's inbound marketing, SEO, analytics, and sales tools

Table of Contents (20) Chapters

Part 2: Scaling Your Business with HubSpot

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Authors (1)