Optimizing images for SEO
By optimizing images for SEO, you not only enhance the aesthetic appeal and accessibility of your website but also contribute to its overall performance, visibility, and user satisfaction.
Optimizing images for SEO involves several practices that help ensure images contribute positively to a website’s search engine ranking and overall user experience. Here are some key strategies:
- Choose the right file format:
- JPEG: Best for photographs and images with many colors, JPEG offers a good balance between quality and file size
- PNG: Best for images that require transparency and for simpler images with fewer colors
- WebP: A modern format that provides superior compression for both lossless and lossy images, supported by most browsers
- SVG: Best for logos, icons, and simple graphics; it’s a vector format, so it’s scalable without loss of quality
- Compress images: Use tools such as TinyPNG, ImageOptim, or ShortPixel to reduce image file...
