Preface

Product managers need to have the skill to step between a blurry 30,000 feet view and a close-up fine-grained view. Today, businesses are competing to innovate. Cost is no longer the constraint. Execution is. When competitive advantage for business is paramount, customer delight is non-negotiable, opportunities for impact are abound, product managers have to improvise on their strategy every day. The need to be Agile is about responding to abstract feedback from an ever shifting market. This book is about finding the smartest way to build an Impact Driven Product that can deliver value to customers and meet business outcomes when operating under internal and external constraints.

When starting on a new product, it can be quite hard to determine which product idea to pursue. Is there an objective metric to compare an idea’s value? How can we factor engagement from all aspects of the business to create an impactful end-to-end product experience? 

The book introduces the concept of investing in Key Business Outcomes as part of the product strategy. It can help elicit the stakeholder’s investment in the execution of an idea. The book is a handy guide for product managers and to anyone embarking on a new product development to align their product strategy with business outcomes and customer impact.