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Digital Marketing with Drupal

You're reading from   Digital Marketing with Drupal The ultimate guide to build and deploy a complete digital marketing platform on top of Drupal

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Product type Paperback
Published in Mar 2022
Publisher Packt
ISBN-13 9781801071895
Length 316 pages
Edition 1st Edition
Tools
Concepts
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Author (1):
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José Fernandes José Fernandes
Author Profile Icon José Fernandes
José Fernandes
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Table of Contents (15) Chapters Close

Preface 1. Section 1: Getting Started with Digital Marketing
2. Chapter 1: Fundamentals of Digital Marketing FREE CHAPTER 3. Chapter 2: Building Your Own Digital Marketing Plan 4. Section 2: Market Your Drupal Website
5. Chapter 3: Setting up Your Drupal Playground 6. Chapter 4: Content Is King 7. Chapter 5: Generating Website Traffic 8. Chapter 6: Communicating with Your Customers 9. Chapter 7: Measuring Success Through Web Analytics 10. Chapter 8: Marketing Your Drupal Commerce Store 11. Section 3: Boost Drupal's Digital Marketing to New Heights
12. Chapter 9: Tools to Help You Be More Efficient and Productive 13. Chapter 10: Taking Drupal's Digital Marketing to the Next Level 14. Other Books You May Enjoy

Chapter 3: Setting up Your Drupal Playground

The next chapters will consist primarily of Drupal examples on how to do digital marketing with and on Drupal so you can try them on your own. In this chapter, you will learn how to set up a local development environment with the latest Drupal version to quickly try the book's examples. Since the recipes are targeted at general websites and e-commerce stores, you will learn how to set up both types of websites locally, which will already have some real content to make it more interesting.

Many of the examples in this book consist of installing and configuring Drupal modules, made available by the Drupal community, to help you achieve your marketing goals. I think that a great way to start is by learning how to install one of those modules: Digital Marketing Checklist. This is a module I developed to help you keep track of all the tasks you need to have a successful digital marketing strategy in place.

The main topics we will...

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