Sorting and prioritizing the customer's requirements

At this point, you have transformed the customer voices into a high-level set of requirements with supporting quotes, statements, and images. We now need to discuss how we can go about solving the various customer requirements we have received and prioritized and turn them into product requirements. This is where an understanding of both the customer and the associated product and company technology can pay off in developing a first-of-its-kind solution.

If you started with 30 or so voices and translated them into customer requirements/needs, you likely have 40-50 requirement statements. Before we continue further, we need a way to narrow our focus so we can allocate our resources to the requirement statements that will do the most to delight our customers and maximize our investment. To narrow our focus, we will assess our requirement priorities using a process very similar to the process we used to convert customer voices into customer...