Web Analytics Optimization

A data-driven marketing optimization is an analytical approach to marketing that values decisions that can be supported with trustworthy and verifiable data. It places high importance on choices that can be substantiated by empirical evidence, whether traffic sources, page views, or time spent per session. The effectiveness of data collection, processing, and interpretation to maximize marketing results are key components of the data-based approach’s success.

In this chapter, we will be learning about the following:

• Understanding what web analytics is
• How web analytics data is used to improve business operations
• Calculating the user’s customer lifetime value (CLV) based on web analytics data
• Predicting the user’s CLV based on this historical data

Let’s determine what the requirements will be for understanding these steps and following the chapter.

This chapter covers the following topics:

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