Finding Business Opportunities with Market Insights
In recent years, the word insight has been used with more frequency among innovation market testers. Most of the time it’s utilized without a clear definition, sometimes implying that there are hidden patterns in the data that is being utilized, or it can be used in the context of business to create new sources of revenue streams, to define more clearly the conditions and preferences of a given market, or how the different customer preferences vary across different geographies or groups.
In this chapter, we will use search engine trends to analyze the performance of different financial assets in several markets. Overall, we will focus on the following:
- Gathering information about the relative performance of different terms using the Google Trends data with the Pytrends package
- Finding changes in the patterns of those insights to identify shifts in consumer preferences
- Using information about similar queries...
