Introduction

How products are displayed in the frontend is very important for making a web shop with good usability. Convincing the visitors to buy something from the shop is the main target of every shop owner.

Products need to be set in such a way that a visitor can quickly find what he is looking for. With good product content, a shop looks reliable, due to which a visitor is more likely to buy something.

In this chapter, we will explain what you can do to display products in your shop, and we will see some extra things, such as a video and add to cart links, to raise conversion from a prospective buyer to an actual buyer.

The goal of this chapter is to make your shop more user-friendly with just a little development.