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Practical HTML and CSS

You're reading from   Practical HTML and CSS Elevate your internet presence by creating modern and high-performance websites for the web

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Product type Paperback
Published in Nov 2024
Publisher Packt
ISBN-13 9781835080917
Length 492 pages
Edition 2nd Edition
Languages
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Authors (3):
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Brett Jephson Brett Jephson
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Brett Jephson
Lewis Coulson Lewis Coulson
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Lewis Coulson
Ana Carolina Silveira Ana Carolina Silveira
Author Profile Icon Ana Carolina Silveira
Ana Carolina Silveira
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Toc

Table of Contents (20) Chapters Close

Preface 1. Part 1: Introducing HTML and CSS
2. Chapter 1: Introduction to HTML and CSS FREE CHAPTER 3. Chapter 2: Structure and Layout 4. Chapter 3: Text and Typography Styling 5. Part 2: Understanding Website Fundamentals
6. Chapter 4: Creating and Styling Forms 7. Chapter 5: Adding Animation to Web Pages 8. Chapter 6: Themes, Color, and Polishing Techniques 9. Part 3: Building for All
10. Chapter 7: Using CSS and HTML to Boost Performance 11. Chapter 8: Responsive Web Design and Media Queries 12. Chapter 9: Ensuring Accessibility in HTML and CSS 13. Part 4: Advanced Concepts
14. Chapter 10: SEO Essentials for Web Developers 15. Chapter 11: Preprocessors and Tooling for Efficient Development 16. Chapter 12: Strategies for Maintaining CSS Code 17. Chapter 13: The Future of HTML and CSS – Advancements and Trends 18. Index 19. Other Books You May Enjoy

Understanding SEO and its importance

SEO is the practice of enhancing a website to increase its visibility in Search Engine Results Pages (SERPs). When users search for keywords related to specific content, a well-optimized site will appear higher in the results, driving more organic (non-paid) traffic to the site. SEO involves a range of techniques and best practices, including keyword research, on-page optimization, technical SEO, and link building.

As a web developer, understanding SEO and implementing its best practices is essential for enhancing your application’s visibility on search engines. Effective SEO ensures that your site ranks well, making it easier for users to find. As the saying goes, “The best place to hide a secret is on the second page of Google search results.” This highlights the importance of securing a top spot in search rankings.

Key SEO concepts for web developers

To fully leverage SEO strategies, it’s essential to understand...

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