Part 2 – Driving Product Enhancement with Inbound Strategies

This part is dedicated to exploring the essential functions of inbound product marketing, which include market research, customer research, customer segmentation, and buyer persona development. Notably, it also covers how product marketers adeptly influence the product roadmap. Throughout each chapter, we will demonstrate in-depth examples of how these learned strategies are applied to enrich a product, foster innovation, drive higher product adoption rates, and fuel accelerated growth.

This part has the following chapters:

• Chapter 4, Market Research and Competitive Analysis – Strategies to Enhance Innovation
• Chapter 5, Customer Research – Creating Effective Voice of Customer Programs
• Chapter 6, Influencing the Product Roadmap
• Chapter 7, Customer Segmentation and Personas