Preface

Dynamics 365 Marketing is Microsoft’s solution to help companies achieve more with marketing. This book will guide you through learning about and using Dynamics 365 Marketing to better your company’s marketing automation efforts.

The first part of the book is all about getting the foundation correct so that you have a solid ground on which to keep building your marketing. Understanding the basis of how the system is built and the configuration is important before you start using it.

The second part of the book gives you an in-depth walk-through of the core functionalities of Dynamics 365 Marketing and gives you the dos and don’ts of the functionality.

The third part explores one of the biggest advantages of choosing a Microsoft system: the surrounding environment and the large ecosystem. From extending the marketing system to having an event portal and asking customers for their feedback, there is a solution in the Microsoft world to fix it.

This book will guide you through everything you need to know to have a flying start in your implementation or when working with Dynamics 365 Marketing.