Review logistics
Before we can begin to undertake our VoC program, we should review everything you need to prepare, and execute, your actual face-to-face interviews.
Before making your first customer visit, the following should already be in place:
Developed, in full, a customer visit calendar
Gave advance warning to customers if you need data they possess in their systems
Made sure you have a good introductory statement
Reviewed your interview guide and made sure you fully understand the questions, and if you have multiple teams, everyone else understood the questions as well
Practiced your questions and honed your interview skills
Team members assigned by functional roles in teams to get the most out of the interviews
Decided on team roles and best practices
