From Pixels to Post: Images for Social Media
According to Statistica’s data analysts, there are approximately 4.89 billion social media users worldwide, estimated to rise to 6 billion by 2027. On average, an online user will spend 144 minutes daily on social media platforms. With that kind of reach, you can understand the attraction for brands to engage online with their audience.
Businesses often pay a consultancy to manage their social media accounts. Given that over 30 platforms boast 100 million active users monthly, you can understand why. Where do you begin? If you’ve had to manage content for merely a small business with a modest customer base, you’ll appreciate that it is a monumental task.
Over the years, I’ve worked with in-house design teams managing brand accounts. In that time, I’ve realized this type of work must respond to changing events within minutes rather than hours to be effective. Your artwork must be simple to edit with...
