Summary

In this chapter, we have explored the significant role that product marketers play in shaping the product roadmap and guiding product directions. Our journey began with a clear definition of what a product roadmap entails. We then dove into the crucial internal and external contributions product marketers make to the roadmap. To effectively influence the product roadmap , we discussed various frameworks and strategies that we, as product marketers, can employ. By applying these strategies, we can effectively collaborate with product managers, taking a systematic and data-driven approach to feature prioritization . This ensures that the product roadmap maximizes its impact and delivers value , ultimately leading to successful product development and customer satisfaction.

In the upcoming chapter, we will take a deep dive into the realm of segmentation and personas, exploring proven methodologies and best practices that will help us leverage customer research to build them...