Preface

Drupal is a prominent, open source content management system, well known for its easy content authoring, performance, superior security, and extensibility. It is used all over the world by many well-known companies, brands, government agencies, organizations, and nonprofits to build integrated digital frameworks that increase consumer engagement and boost conversions.

This book will walk you through the fundamentals of digital marketing and the most popular techniques, such as content marketing, email marketing, social media marketing, Search Engine Optimization (SEO), Customer relationship management (CRM), marketing automation, and the most recent developments in website personalization, as well as how to apply them to your Drupal website or online store. You'll also learn how Drupal can help you manage your tasks more effectively and automate some of them. You will find step-by-step instructions on how to configure and use the Drupal modules that will support you in implementing your digital marketing plan.

By the end of this Drupal digital marketing book, you will be able to build and deploy a full digital marketing platform on top of Drupal in order to reach a larger audience and achieve online success.