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Effective Platform Product Management

You're reading from   Effective Platform Product Management An effortless strategy and execution guide for product managers who want to scale their platform business model and grow their customer base

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Product type Paperback
Published in Nov 2021
Publisher Packt
ISBN-13 9781801811354
Length 286 pages
Edition 1st Edition
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Author (1):
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Tabassum Memon Tabassum Memon
Author Profile Icon Tabassum Memon
Tabassum Memon
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Table of Contents (15) Chapters Close

Preface 1. Section 1: Building the Right Strategy for the Platform Business Model
2. Chapter 1: Fundamentals of Platform Business Models FREE CHAPTER 3. Chapter 2: Differences between Linear Products and Platforms 4. Chapter 3: Research and Validation 5. Chapter 4: Building a Platform Strategy 6. Section 2: Building the Platform
7. Chapter 5: Defining the MVP and Creating a Platform Roadmap 8. Chapter 6: Launching the Platform 9. Chapter 7: Creating a Platform Operating Model 10. Section 3: Measuring the Performance of the Platform
11. Chapter 8: Metrics to Measure the Platform Outcome 12. Chapter 9:Ongoing Backlog Prioritization 13. Chapter 10: Moving from Linear Products to Platforms 14. Other Books You May Enjoy

Chapter 10: Moving from Linear Products to Platforms

In the previous chapter, we discussed the ongoing backlog prioritization for features and capabilities in a platform. We understood the difference between backlog prioritization for the linear product and the platform. We also learned about the importance of metrics-driven prioritization and understood how to execute it for a platform. We discussed a new prioritization framework and its implementation. We also discussed some of the common mistakes and challenges that product managers make and face while prioritizing the platform backlog. In the end, we concluded our case study by creating a prioritization framework for the educational content sharing platform Escola.

The previous chapter was the last chapter covering the end-to-end platform life cycle. Throughout this book, we have mainly discussed building and designing a new platform from scratch, but there are so many existing linear businesses that are good candidates to be...

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