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Learning Social Media Analytics with R

You're reading from   Learning Social Media Analytics with R Transform data from social media platforms into actionable business insights

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Product type Paperback
Published in May 2017
Publisher Packt
ISBN-13 9781787127524
Length 394 pages
Edition 1st Edition
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Authors (4):
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Raghav Bali Raghav Bali
Author Profile Icon Raghav Bali
Raghav Bali
Dipanjan Sarkar Dipanjan Sarkar
Author Profile Icon Dipanjan Sarkar
Dipanjan Sarkar
Karthik Ganapathy Karthik Ganapathy
Author Profile Icon Karthik Ganapathy
Karthik Ganapathy
Tushar Sharma Tushar Sharma
Author Profile Icon Tushar Sharma
Tushar Sharma
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Table of Contents (10) Chapters Close

Preface 1. Getting Started with R and Social Media Analytics 2. Twitter – What's Happening with 140 Characters FREE CHAPTER 3. Analyzing Social Networks and Brand Engagements with Facebook 4. Foursquare – Are You Checked in Yet? 5. Analyzing Software Collaboration Trends I – Social Coding with GitHub 6. Analyzing Software Collaboration Trends II - Answering Your Questions with StackExchange 7. Believe What You See – Flickr Data Analysis 8. News – The Collective Social Media! Index

The sentimental rankings

In the first use case, we explored the venue data from Foursquare and built some analysis and a proper solution on top of that data. In this section, we will focus on the textual aspect of the Foursquare data. We will extract the tips generated for a venue by users and perform some basic analysis on them. Then we will try to build a use case in which we will use those tips to arrive at a decision.

Extracting tips data – the go to step

By now we know the analysis work flow off by heart and as always the first step is getting to the required data. We have already detailed the steps involved in data extraction with Foursquare APIs. So instead of restating the obvious, we will start with the process of data extraction.

We have written two utility functions for the extraction of tips data from the identified end point:

  • extract_all_tips_by_venue: This function takes the ID of the venue as an argument and extracts the JSON object containing all the tips for that venue...
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