Managing Events

The event module is one of the features that sets Dynamics 365 Marketing apart from all other marketing automation applications out there. You can run big events with thousands of people for several days, or you can run your breakfast meeting with 10 people attending for 2 hours. The event module is highly flexible and helps you to run any type of event you desire.

Throughout this chapter, we are going to look at how you can manage your events, and we are going to see how Scottish Summit event used the event module to run their previous two events. Because we are using a live, configured system, there might be some customizations you will not find in your system. These customizations might give you some ideas as to how you can customize your Dynamics 365 Marketing application to suit your needs best.

We are going to go through the basic setup of an event. Then, we are going to look at the in-person-specific setup before moving on to the webinar-specific setup...