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Machine Learning Algorithms
Machine Learning Algorithms

Machine Learning Algorithms: A reference guide to popular algorithms for data science and machine learning

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Machine Learning Algorithms

A Gentle Introduction to Machine Learning

In the last few years, machine learning has become one of the most important and prolific IT and artificial intelligence branches. It's not surprising that its applications are becoming more widespread day by day in every business sector, always with new and more powerful tools and results. Open source, production-ready frameworks, together with hundreds of papers published every month, are contributing to one of the most pervasive democratization processes in IT history. But why is machine learning so important and valuable?

Introduction - classic and adaptive machines

Since time immemorial, human beings have built tools and machines to simplify their work and reduce the overall effort needed to complete many different tasks. Even without knowing any physical law, they invented levers (formally described for the first time by Archimedes), instruments, and more complex machines to carry out longer and more sophisticated procedures. Hammering a nail became easier and more painless thanks to a simple trick, so did moving heavy stones or wood using a cart. But, what’s the difference between these two examples? Even if the latter is still a simple machine, its complexity allows a person to carry out a composite task without thinking about each step. Some fundamental mechanical laws play a primary role in allowing a horizontal force to contrast gravity efficiently, but neither human beings nor horses or oxen knew anything about them. The primitive people simply observed how a genial trick (the wheel) could improve their lives.

The lesson we've learned is that a machine is never efficient or trendy without a concrete possibility to use it with pragmatism. A machine is immediately considered useful and destined to be continuously improved if its users can easily understand what tasks can be completed with less effort or completely automatically. In the latter case, some intelligence seems to appear next to cogs, wheels, or axles. So a further step can be added to our evolution list: automatic machines, built (nowadays we’d say programmed) to accomplish specific goals by transforming energy into work. Wind or watermills are some examples of elementary tools able to carry out complete tasks with minimal (compared to a direct activity) human control.

In the following figure, there's a generic representation of a classical system that receives some input values, processes them, and produces output results:

But again, what’s the key to the success of a mill? It’s not hasty at all to say that human beings have tried to transfer some intelligence into their tools since the dawn of technology. Both the water in a river and the wind show a behavior that we can simply call flowing. They have a lot of energy to give us free of any charge, but a machine should have some awareness to facilitate this process. A wheel can turn around a fixed axle millions of times, but the wind must find a suitable surface to push on. The answer seems obvious, but you should try to think about people without any knowledge or experience; even if implicitly, they started a brand new approach to technology. If you prefer to reserve the word intelligence to more recent results, it’s possible to say that the path started with tools, moved first to simple machines and then to smarter ones.

Without further intermediate (but not less important) steps, we can jump into our epoch and change the scope of our discussion. Programmable computers are widespread, flexible, and more and more powerful instruments; moreover, the diffusion of the internet allowed us to share software applications and related information with minimal effort. The word-processing software that I'm using, my email client, a web browser, and many other common tools running on the same machine are all examples of such flexibility. It's undeniable that the IT revolution dramatically changed our lives and sometimes improved our daily jobs, but without machine learning (and all its applications), there are still many tasks that seem far out of computer domain. Spam filtering, Natural Language Processing, visual tracking with a webcam or a smartphone, and predictive analysis are only a few applications that revolutionized human-machine interaction and increased our expectations. In many cases, they transformed our electronic tools into actual cognitive extensions that are changing the way we interact with many daily situations. They achieved this goal by filling the gap between human perception, language, reasoning, and model and artificial instruments.

Here's a schematic representation of an adaptive system:

Such a system isn't based on static or permanent structures (model parameters and architectures) but rather on a continuous ability to adapt its behavior to external signals (datasets or real-time inputs) and, like a human being, to predict the future using uncertain and fragmentary pieces of information.

Only learning matters

What does learning exactly mean? Simply, we can say that learning is the ability to change according to external stimuli and remembering most of all previous experiences. So machine learning is an engineering approach that gives maximum importance to every technique that increases or improves the propensity for changing adaptively. A mechanical watch, for example, is an extraordinary artifact, but its structure obeys stationary laws and becomes useless if something external is changed. This ability is peculiar to animals and, in particular, to human beings; according to Darwin’s theory, it’s also a key success factor for the survival and evolution of all species. Machines, even if they don't evolve autonomously, seem to obey the same law.

Therefore, the main goal of machine learning is to study, engineer, and improve mathematical models which can be trained (once or continuously) with context-related data (provided by a generic environment), to infer the future and to make decisions without complete knowledge of all influencing elements (external factors). In other words, an agent (which is a software entity that receives information from an environment, picks the best action to reach a specific goal, and observes the results of it) adopts a statistical learning approach, trying to determine the right probability distributions and use them to compute the action (value or decision) that is most likely to be successful (with the least error).

I do prefer using the term inference instead of prediction only to avoid the weird (but not so uncommon) idea that machine learning is a sort of modern magic. Moreover, it's possible to introduce a fundamental statement: an algorithm can extrapolate general laws and learn their structure with relatively high precision only if they affect the actual data. So the term prediction can be freely used, but with the same meaning adopted in physics or system theory. Even in the most complex scenarios, such as image classification with convolutional neural networks, every piece of information (geometry, color, peculiar features, contrast, and so on) is already present in the data and the model has to be flexible enough to extract and learn it permanently.

In the next sections, there's a brief description of some common approaches to machine learning. Mathematical models, algorithms, and practical examples will be discussed in later chapters.

Supervised learning

A supervised scenario is characterized by the concept of a teacher or supervisor, whose main task is to provide the agent with a precise measure of its error (directly comparable with output values). With actual algorithms, this function is provided by a training set made up of couples (input and expected output). Starting from this information, the agent can correct its parameters so as to reduce the magnitude of a global loss function. After each iteration, if the algorithm is flexible enough and data elements are coherent, the overall accuracy increases and the difference between the predicted and expected value becomes close to zero. Of course, in a supervised scenario, the goal is training a system that must also work with samples never seen before. So, it's necessary to allow the model to develop a generalization ability and avoid a common problem called overfitting, which causes an overlearning due to an excessive capacity (we're going to discuss this in more detail in the next chapters, however we can say that one of the main effects of such a problem is the ability to predict correctly only the samples used for training, while the error for the remaining ones is always very high).

In the following figure, a few training points are marked with circles and the thin blue line represents a perfect generalization (in this case, the connection is a simple segment):

Two different models are trained with the same datasets (corresponding to the two larger lines). The former is unacceptable because it cannot generalize and capture the fastest dynamics (in terms of frequency), while the latter seems a very good compromise between the original trend and a residual ability to generalize correctly in a predictive analysis.

Formally, the previous example is called regression because it's based on continuous output values. Instead, if there is only a discrete number of possible outcomes (called categories), the process becomes a classification. Sometimes, instead of predicting the actual category, it's better to determine its probability distribution. For example, an algorithm can be trained to recognize a handwritten alphabetical letter, so its output is categorical (in English, there'll be 26 allowed symbols). On the other hand, even for human beings, such a process can lead to more than one probable outcome when the visual representation of a letter isn't clear enough to belong to a single category. That means that the actual output is better described by a discrete probability distribution (for example, with 26 continuous values normalized so that they always sum up to 1). 

In the following figure, there's an example of classification of elements with two features. The majority of algorithms try to find the best separating hyperplane (in this case, it's a linear problem) by imposing different conditions. However, the goal is always the same: reducing the number of misclassifications and increasing the noise-robustness. For example, look at the triangular point that is closer to the plane (its coordinates are about [5.1 - 3.0]). If the magnitude of the second feature were affected by noise and so the value were quite smaller than 3.0, a slightly higher hyperplane could wrongly classify it. We're going to discuss some powerful techniques to solve these problems in later chapters.

Common supervised learning applications include:

  • Predictive analysis based on regression or categorical classification
  • Spam detection
  • Pattern detection
  • Natural Language Processing
  • Sentiment analysis
  • Automatic image classification
  • Automatic sequence processing (for example, music or speech)

Unsupervised learning

This approach is based on the absence of any supervisor and therefore of absolute error measures; it's useful when it's necessary to learn how a set of elements can be grouped (clustered) according to their similarity (or distance measure). For example, looking at the previous figure, a human being can immediately identify two sets without considering the colors or the shapes. In fact, the circular dots (as well as the triangular ones) determine a coherent set; it is separate from the other one much more than how its points are internally separated. Using a metaphor, an ideal scenario is a sea with a few islands that can be separated from each other considering only their mutual position and internal cohesion.

In the next figure, each ellipse represents a cluster and all the points inside its area can be labeled in the same way. There are also boundary points (such as the triangles overlapping the circle area) that need a specific criterion (normally a trade-off distance measure) to determine the corresponding cluster. Just as for classification with ambiguities (P and malformed R), a good clustering approach should consider the presence of outliers and treat them so as to increase both the internal coherence (visually, this means picking a subdivision that maximizes the local density) and the separation among clusters.

For example, it's possible to give priority to the distance between a single point and a centroid, or the average distance among points belonging to the same cluster and different ones. In this figure, all boundary triangles are close to each other, so the nearest neighbor is another triangle. However, in real-life problems, there are often boundary areas where there's a partial overlap, meaning that some points have a high degree of uncertainty due to their feature values.  

Another interpretation can be expressed using probability distributions. If you look at the ellipses, they represent the area of multivariate Gaussians bound between a minimum and maximum variance. Considering the whole domain, a point (for example, a blue star) could potentially belong to all clusters, but the probability given by the first one (lower-left corner) is the highest, and so this determines the membership. Once the variance and mean (in other words, the shape) of all Gaussians become stable, each boundary point is automatically captured by a single Gaussian distribution (except in the case of equal probabilities). Technically, we say that such an approach maximizes the likelihood of a Gaussian mixture given a certain dataset. This is a very important statistical learning concept that spans many different applications, so it will be examined in more depth in the next chapter. Moreover, we're going to discuss some common clustering methodologies, considering both strong and weak points and comparing their performances for various test distributions.

Other important techniques involve the usage of both labeled and unlabeled data. This approach is therefore called semi-supervised and can be adopted when it's necessary to categorize a large amount of data with a few complete (labeled) examples or when there's the need to impose some constraints to a clustering algorithm (for example, assigning some elements to a specific cluster or excluding others).

Commons unsupervised applications include:

  • Object segmentation (for example, users, products, movies, songs, and so on)
  • Similarity detection
  • Automatic labeling

Reinforcement learning

Even if there are no actual supervisors, reinforcement learning is also based on feedback provided by the environment. However, in this case, the information is more qualitative and doesn't help the agent in determining a precise measure of its error. In reinforcement learning, this feedback is usually called reward (sometimes, a negative one is defined as a penalty) and it's useful to understand whether a certain action performed in a state is positive or not. The sequence of most useful actions is a policy that the agent has to learn, so to be able to make always the best decision in terms of the highest immediate and cumulative reward. In other words, an action can also be imperfect, but in terms of a global policy it has to offer the highest total reward. This concept is based on the idea that a rational agent always pursues the objectives that can increase his/her wealth. The ability to see over a distant horizon is a distinction mark for advanced agents, while short-sighted ones are often unable to correctly evaluate the consequences of their immediate actions and so their strategies are always sub-optimal.

Reinforcement learning is particularly efficient when the environment is not completely deterministic, when it's often very dynamic, and when it's impossible to have a precise error measure. During the last few years, many classical algorithms have been applied to deep neural networks to learn the best policy for playing Atari video games and to teach an agent how to associate the right action with an input representing the state (usually a screenshot or a memory dump). 

In the following figure, there's a schematic representation of a deep neural network trained to play a famous Atari game. As input, there are one or more subsequent screenshots (this can often be enough to capture the temporal dynamics as well). They are processed using different layers (discussed briefly later) to produce an output that represents the policy for a specific state transition. After applying this policy, the game produces a feedback (as a reward-penalty), and this result is used to refine the output until it becomes stable (so the states are correctly recognized and the suggested action is always the best one) and the total reward overcomes a predefined threshold.

We're going to discuss some examples of reinforcement learning in the chapter dedicated to introducing deep learning and TensorFlow.

Beyond machine learning - deep learning and bio-inspired adaptive systems

During the last few years, thanks to more powerful and cheaper computers, many researchers started adopting complex (deep) neural architectures to achieve goals there were unimaginable only two decades ago. Since 1957, when Rosenblatt invented the first perceptron, interest in neural networks has grown more and more. However, many limitations (concerning memory and CPU speed) prevented massive research and hid lots of potential applications of these kinds of algorithms.

In the last decade, many researchers started training bigger and bigger models, built with several different layers (that's why this approach is called deep learning), to solve new challenging problems. The availability of cheap and fast computers allowed them to get results in acceptable timeframes and to use very large datasets (made up of images, texts, and animations). This effort led to impressive results, in particular for classification based on photo elements and real-time intelligent interaction using reinforcement learning.

The idea behind these techniques is to create algorithms that work like a brain and many important advancements in this field have been achieved thanks to the contribution of neurosciences and cognitive psychology. In particular, there's a growing interest in pattern recognition and associative memories whose structure and functioning are similar to what happens in the neocortex. Such an approach also allows simpler algorithms called model-free; these aren't based on any mathematical-physical formulation of a particular problem but rather on generic learning techniques and repeating experiences.

Of course, testing different architectures and optimization algorithms is quite simpler (and it can be done with parallel processing) than defining a complex model (which is also more difficult to adapt to different contexts). Moreover, deep learning showed better performance than other approaches, even without a context-based model. This suggests that in many cases, it's better to have a less precise decision made with uncertainty than a precise one determined by the output of a very complex model (often not so fast). For animals, this is often a matter of life and death, and if they succeed, it is thanks to an implicit renounce of some precision.

Common deep learning applications include:

  • Image classification
  • Real-time visual tracking
  • Autonomous car driving
  • Logistic optimization
  • Bioinformatics
  • Speech recognition

Many of these problems can also be solved using classic approaches, sometimes much more complex, but deep learning outperformed them all. Moreover, it allowed extending their application to contexts initially considered extremely complex, such as autonomous cars or real-time visual object identification.

This book covers in detail only some classical algorithms; however, there are many resources that can be read both as an introduction and for a more advanced insight.

Many interesting results have been achieved by the Google DeepMind team (https://deepmind.com) and I suggest you visit their website to learn about their latest research and goals.

Machine learning and big data

Another area that can be exploited using machine learning is big data. After the first release of Apache Hadoop, which implemented an efficient MapReduce algorithm, the amount of information managed in different business contexts grew exponentially. At the same time, the opportunity to use it for machine learning purposes arose and several applications such as mass collaborative filtering became reality.

Imagine an online store with a million users and only one thousand products. Consider a matrix where each user is associated with every product by an implicit or explicit ranking. This matrix will contain 1,000,000 x 1,000 cells, and even if the number of products is very limited, any operation performed on it will be slow and memory-consuming. Instead, using a cluster, together with parallel algorithms, such a problem disappears and operations with higher dimensionality can be carried out in a very short time.

Think about training an image classifier with a million samples. A single instance needs to iterate several times, processing small batches of pictures. Even if this problem can be performed using a streaming approach (with a limited amount of memory), it's not surprising to wait even for a few days before the model begins to perform well. Adopting a big data approach instead, it's possible to asynchronously train several local models, periodically share the updates, and re-synchronize them all with a master model. This technique has also been exploited to solve some reinforcement learning problems, where many agents (often managed by different threads) played the same game, providing their periodical contribute to a global intelligence.

Not every machine learning problem is suitable for big data, and not all big datasets are really useful when training models. However, their conjunction in particular situations can drive to extraordinary results by removing many limitations that often affect smaller scenarios.

In the chapter dedicated to recommendation systems, we're going to discuss how to implement collaborative filtering using Apache Spark. The same framework will be also adopted for an example of Naive Bayes classification.

If you want to know more about the whole Hadoop ecosystem, visit http://hadoop.apache.org. Apache Mahout (http://mahout.apache.org) is a dedicated machine learning framework and Spark (http://spark.apache.org), one the fastest computational engines, has a module called MLib that implements many common algorithms that benefit from parallel processing.

Further reading

An excellent introduction to artificial intelligence can be found in the first few chapters of Russel S., Norvig P., Artificial Intelligence: A Modern Approach, Pearson. In the second volume, there's also a very extensive discussion on statistical learning in many different contexts. A complete book on deep learning is Goodfellow I., Bengio Y., Courville A., Deep Learning, The MIT Press. If you would like to learn more about how the neocortex works, a simple but stunning introduction is present in Kurzweil R., How to Create a Mind, Duckworth Overlook. A comprehensive introduction to the Python programming language can be found in Lutz M., Learning Python, O'Reilly.

Summary

In this chapter, we introduced the concept of adaptive systems; they can learn from their experiences and modify their behavior in order to maximize the possibility of reaching a specific goal. Machine learning is the name given to a set of techniques that allow implementing adaptive algorithms to make predictions and to auto-organize input data according to their common features.

The three main learning strategies are supervised, unsupervised, and reinforcement. The first one assumes the presence of a teacher that provides a precise feedback on errors. The algorithm can hence compare its output with the right one and correct its parameters accordingly. In an unsupervised scenario, there are no external teachers, so everything is learned directly from the data. An algorithm will try to find out all features common to a group of elements to be able to associate new samples with the right cluster. Examples of the former type are provided by all the automatic classifications of objects into a specific category according to some known features, while common applications of unsupervised learning are the automatic groupings of items with a subsequent labeling or processing. The third kind of learning is similar to supervised, but it receives only an environmental feedback about the quality of its actions. It doesn't know exactly what is wrong or the magnitude of its error but receives generic information that helps it in deciding whether to continue to adopt a policy or to pick another one.  

In the next chapter, we're going to discuss some fundamental elements of machine learning, with particular focus on the mathematical notation and the main definitions that we'll need in all the other chapters. We'll also discuss important statistical learning concepts and some theory about learnability and its limits.

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Key benefits

  • Get started in the field of Machine Learning with the help of this solid, concept-rich, yet highly practical guide.
  • Your one-stop solution for everything that matters in mastering the whats and whys of Machine Learning algorithms and their implementation.
  • Get a solid foundation for your entry into Machine Learning by strengthening your roots (algorithms) with this comprehensive guide.

Description

In this book, you will learn all the important machine learning algorithms that are commonly used in the field of data science. These algorithms can be used for supervised as well as unsupervised learning, reinforcement learning, and semi-supervised learning. The algorithms that are covered in this book are linear regression, logistic regression, SVM, naïve Bayes, k-means, random forest, TensorFlow and feature engineering. In this book, you will how to use these algorithms to resolve your problems, and how they work. This book will also introduce you to natural language processing and recommendation systems, which help you to run multiple algorithms simultaneously. On completion of the book, you will know how to pick the right machine learning algorithm for clustering, classification, or regression for your problem

Who is this book for?

This book is for IT professionals who want to enter the field of data science and are very new to Machine Learning. Familiarity with languages such as R and Python will be invaluable here.

What you will learn

  • Acquaint yourself with the important elements of machine learning
  • Understand the feature selection and feature engineering processes
  • Assess performance and error trade-offs for linear regression
  • Build a data model and understand how it
  • Learn to tune the parameters of SVMs
  • Implement clusters in a dataset
  • Explore the concept of Natural Processing Language and Recommendation Systems
  • Create a machine learning architecture from scratch
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Table of Contents

15 Chapters
A Gentle Introduction to Machine Learning Chevron down icon Chevron up icon
Important Elements in Machine Learning Chevron down icon Chevron up icon
Feature Selection and Feature Engineering Chevron down icon Chevron up icon
Linear Regression Chevron down icon Chevron up icon
Logistic Regression Chevron down icon Chevron up icon
Naive Bayes Chevron down icon Chevron up icon
Support Vector Machines Chevron down icon Chevron up icon
Decision Trees and Ensemble Learning Chevron down icon Chevron up icon
Clustering Fundamentals Chevron down icon Chevron up icon
Hierarchical Clustering Chevron down icon Chevron up icon
Introduction to Recommendation Systems Chevron down icon Chevron up icon
Introduction to Natural Language Processing Chevron down icon Chevron up icon
Topic Modeling and Sentiment Analysis in NLP Chevron down icon Chevron up icon
A Brief Introduction to Deep Learning and TensorFlow Chevron down icon Chevron up icon
Creating a Machine Learning Architecture Chevron down icon Chevron up icon

Customer reviews

Rating distribution
Full star icon Full star icon Full star icon Full star icon Half star icon 4.5
(4 Ratings)
5 star 75%
4 star 0%
3 star 25%
2 star 0%
1 star 0%
Stefan Hildebrandt Oct 30, 2017
Full star icon Full star icon Full star icon Full star icon Full star icon 5
I was searching for quite a while to find a math-based book. Something that requires algo knowledge and not simple copy/paste. I like the way he writes, as it is more a dictionary than a simple read. Something to hold next your desk, rather than a quick read.Definitely a recommendation by me!
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Antonio Gulli Sep 08, 2018
Full star icon Full star icon Full star icon Full star icon Full star icon 5
This is an extremely detailed book with both strong mathematical background and good python code. Very accurate and updated. From traditional machine learning to more advanced deep learning. Recommended
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Aniket Mar 08, 2019
Full star icon Full star icon Full star icon Full star icon Full star icon 5
Book quality in terms of pages and binding is good.Pros:1. Book does justice to introduce you to the basics of Machine Learning algorithms.2. Mathematics is not kept at the center of the book, most of the concepts are explained into more of the theoretical sense than mathematically (This might be a disadvantage to the people looking at this book from a mathematical perspective).3. The good part of the book is, it explains the application of algorithms and techniques with python code examples.(sklearn is the library of choice mostly).Cons:1. Less focus on mathematical derivations of the algorithms.2. Less information about deep learning.But since this is just an introductory book, Cons are justifiable.
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Monica Nov 20, 2019
Full star icon Full star icon Full star icon Empty star icon Empty star icon 3
I read in the reviews that this book gives strong mathematical background about machine learning which apparently it does not. The book throws some formulas without proper definition or explanation or background. In overall, it highlights and summarize scikit learn package of python .
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For example:

  • If you live in Mexico, and the declared value of your ordered items is over $ 50, for you to receive a package, you will have to pay additional import tax of 19% which will be $ 9.50 to the courier service.
  • Whereas if you live in Turkey, and the declared value of your ordered items is over € 22, for you to receive a package, you will have to pay additional import tax of 18% which will be € 3.96 to the courier service.
How can I cancel my order? Chevron down icon Chevron up icon

Cancellation Policy for Published Printed Books:

You can cancel any order within 1 hour of placing the order. Simply contact [email protected] with your order details or payment transaction id. If your order has already started the shipment process, we will do our best to stop it. However, if it is already on the way to you then when you receive it, you can contact us at [email protected] using the returns and refund process.

Please understand that Packt Publishing cannot provide refunds or cancel any order except for the cases described in our Return Policy (i.e. Packt Publishing agrees to replace your printed book because it arrives damaged or material defect in book), Packt Publishing will not accept returns.

What is your returns and refunds policy? Chevron down icon Chevron up icon

Return Policy:

We want you to be happy with your purchase from Packtpub.com. We will not hassle you with returning print books to us. If the print book you receive from us is incorrect, damaged, doesn't work or is unacceptably late, please contact Customer Relations Team on [email protected] with the order number and issue details as explained below:

  1. If you ordered (eBook, Video or Print Book) incorrectly or accidentally, please contact Customer Relations Team on [email protected] within one hour of placing the order and we will replace/refund you the item cost.
  2. Sadly, if your eBook or Video file is faulty or a fault occurs during the eBook or Video being made available to you, i.e. during download then you should contact Customer Relations Team within 14 days of purchase on [email protected] who will be able to resolve this issue for you.
  3. You will have a choice of replacement or refund of the problem items.(damaged, defective or incorrect)
  4. Once Customer Care Team confirms that you will be refunded, you should receive the refund within 10 to 12 working days.
  5. If you are only requesting a refund of one book from a multiple order, then we will refund you the appropriate single item.
  6. Where the items were shipped under a free shipping offer, there will be no shipping costs to refund.

On the off chance your printed book arrives damaged, with book material defect, contact our Customer Relation Team on [email protected] within 14 days of receipt of the book with appropriate evidence of damage and we will work with you to secure a replacement copy, if necessary. Please note that each printed book you order from us is individually made by Packt's professional book-printing partner which is on a print-on-demand basis.

What tax is charged? Chevron down icon Chevron up icon

Currently, no tax is charged on the purchase of any print book (subject to change based on the laws and regulations). A localized VAT fee is charged only to our European and UK customers on eBooks, Video and subscriptions that they buy. GST is charged to Indian customers for eBooks and video purchases.

What payment methods can I use? Chevron down icon Chevron up icon

You can pay with the following card types:

  1. Visa Debit
  2. Visa Credit
  3. MasterCard
  4. PayPal
What is the delivery time and cost of print books? Chevron down icon Chevron up icon

Shipping Details

USA:

'

Economy: Delivery to most addresses in the US within 10-15 business days

Premium: Trackable Delivery to most addresses in the US within 3-8 business days

UK:

Economy: Delivery to most addresses in the U.K. within 7-9 business days.
Shipments are not trackable

Premium: Trackable delivery to most addresses in the U.K. within 3-4 business days!
Add one extra business day for deliveries to Northern Ireland and Scottish Highlands and islands

EU:

Premium: Trackable delivery to most EU destinations within 4-9 business days.

Australia:

Economy: Can deliver to P. O. Boxes and private residences.
Trackable service with delivery to addresses in Australia only.
Delivery time ranges from 7-9 business days for VIC and 8-10 business days for Interstate metro
Delivery time is up to 15 business days for remote areas of WA, NT & QLD.

Premium: Delivery to addresses in Australia only
Trackable delivery to most P. O. Boxes and private residences in Australia within 4-5 days based on the distance to a destination following dispatch.

India:

Premium: Delivery to most Indian addresses within 5-6 business days

Rest of the World:

Premium: Countries in the American continent: Trackable delivery to most countries within 4-7 business days

Asia:

Premium: Delivery to most Asian addresses within 5-9 business days

Disclaimer:
All orders received before 5 PM U.K time would start printing from the next business day. So the estimated delivery times start from the next day as well. Orders received after 5 PM U.K time (in our internal systems) on a business day or anytime on the weekend will begin printing the second to next business day. For example, an order placed at 11 AM today will begin printing tomorrow, whereas an order placed at 9 PM tonight will begin printing the day after tomorrow.


Unfortunately, due to several restrictions, we are unable to ship to the following countries:

  1. Afghanistan
  2. American Samoa
  3. Belarus
  4. Brunei Darussalam
  5. Central African Republic
  6. The Democratic Republic of Congo
  7. Eritrea
  8. Guinea-bissau
  9. Iran
  10. Lebanon
  11. Libiya Arab Jamahriya
  12. Somalia
  13. Sudan
  14. Russian Federation
  15. Syrian Arab Republic
  16. Ukraine
  17. Venezuela