Establishing a game economy
At the heart of many games lies an in-game economy, which encapsulates all of the resources (including items, weapons, characters, XP, and so on) that players amass, exchange, and expend during play.
In a F2P game, the main goals of the economy are to both maintain a balanced and fun experience and maximize the lifetime value (LTV) of an average player in the most sustainable and positive way possible. This means we need to do the following:
- Adjust the monetization strategy
- Control the rate of player progression by managing difficulty, content burn, resource generation, and resource removal
- Create and adjust real money offerings
Adjusting the monetization strategy
You may have a nifty shortlist of items and services to offer, but before you put a single number against them, you need to ask yourself these questions:
- Who will be playing the game?: Can your game aspire to create a strong, dedicated fanbase with high retention...
