Predicting Customer Churn
The churn rate is a metric used to determine how many clients or staff leave a business in a certain time frame. It might also refer to the sum of money that was lost because of the departures. Changes in a company’s churn rate might offer insightful information about the firm. Understanding the amount or proportion of consumers who don’t buy more goods or services is possible through customer churn analysis.
In this chapter, we will understand the concept of churn and why it is important in the context of business. We will then prepare the data for further analysis and create an analysis to determine the most important factors to take into account to understand the churn patterns. Finally, we will learn how to create machine learning models to predict customers that will churn.
This chapter covers the following topics:
- Understanding customer churn
- Exploring customer data
- Exploring variable relationships
- Predicting users...
