Uncovering Brand Activity, Popularity, and Emotions on Facebook

From the time we wake up in the morning until we go to sleep, brands play a big part in our lives. The brands such as those that produce toothbrushes, coffee, cars, and clothing, among others, are all vital for our day to day living. There is one brand that is not in the same bracket, but is equally important, Google. Our lives are incomplete without searching on Google. We search for all kinds of information on Google regarding our day to day necessities. While such information adds to our knowledge, conversely, it also means that Google also gets to know a lot about us. However, it could be interesting to know a bit about Google. According to Interbrand, a brand consultancy company, Google is among the world's top brands along with Apple, Facebook, and Coca-Cola. In this chapter, we will explore how to use...