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Learning Social Media Analytics with R

You're reading from   Learning Social Media Analytics with R Transform data from social media platforms into actionable business insights

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Product type Paperback
Published in May 2017
Publisher Packt
ISBN-13 9781787127524
Length 394 pages
Edition 1st Edition
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Authors (4):
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Raghav Bali Raghav Bali
Author Profile Icon Raghav Bali
Raghav Bali
Dipanjan Sarkar Dipanjan Sarkar
Author Profile Icon Dipanjan Sarkar
Dipanjan Sarkar
Karthik Ganapathy Karthik Ganapathy
Author Profile Icon Karthik Ganapathy
Karthik Ganapathy
Tushar Sharma Tushar Sharma
Author Profile Icon Tushar Sharma
Tushar Sharma
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Table of Contents (10) Chapters Close

Preface 1. Getting Started with R and Social Media Analytics 2. Twitter – What's Happening with 140 Characters FREE CHAPTER 3. Analyzing Social Networks and Brand Engagements with Facebook 4. Foursquare – Are You Checked in Yet? 5. Analyzing Software Collaboration Trends I – Social Coding with GitHub 6. Analyzing Software Collaboration Trends II - Answering Your Questions with StackExchange 7. Believe What You See – Flickr Data Analysis 8. News – The Collective Social Media! Index

Summary

A tweet is far more than just 140 characters, and Twitter offers quite a lot to play with for a social network. We covered a lot of ground in this chapter by looking at many concepts and solving use cases based on real Twitter data. We learned about different Twitter objects and its APIs. We created an app of our own and utilized R's twitteR package to connect and tap into its APIs. We performed trend analysis to understand how a hashtag is used by tweeple and its temporal affects. We also solved a use case involving sentiment analysis. Through this use case, we first understood the key concepts related to sentiment analysis and then employed them to understand what emotions @POTUS conveys through his tweets. We also performed hierarchical clustering of tweets to visualize common themes using a dendrogram. The final use case analyzed Twitter from a network/graph analysis stand point. We utilized R's different libraries to prepare a network map of followers and perform...

You have been reading a chapter from
Learning Social Media Analytics with R
Published in: May 2017
Publisher: Packt
ISBN-13: 9781787127524
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