Chapter 4: Building a Platform Strategy
In the previous chapter, we explored the first step of platform product management: research and validation of the concept. We understood that it is essential to define the exact problem before arriving at the solution and validating it. We explored different techniques for problem definition and identifying the solution.
We looked at the step-by-step guide to validate our problem and the specified solution. During the validation process, we explored some important types of tests and analyses, such as user feedback, prototype testing, competitor analysis, and pricing analysis, that must be conducted to decide whether to proceed with the identified problem and the solution.
After the research and validation, if we decide to proceed with the platform's development, the next step is to create a platform strategy. In order to define a strong platform strategy that will help introduce our platform to the market and enable its expansion...
