Dynamics CRM modules
While Microsoft used to market Dynamics CRM as a platform under the xRM term, and is encouraging partners to extend it to cover various aspects of businesses, by default, the product includes three major modules:
- Sales
- Service
- Marketing
At the time of writing, the platform is at version 2016. It has greatly evolved over the years, and is currently one of the top players in the market.
With this evolution, all the standard modules have been enhanced, and new functionality has been added. Currently, each one of the modules can function either independently or in conjunction with the others by sharing data and providing full visibility on customers across all modules. The clear definitions between these modules are getting blurrier as the need to transfer data across practices evolves. Business processes span across these modules also, and gain a more central role in the way the user interacts with CRM, to the point where they often pass across from one module to another,...
