You're reading from Salesforce B2C Solution Architect's Handbook Leverage Salesforce to create scalable and cohesive business-to-consumer experiences

Product type Paperback

Published in May 2024

Publisher Packt

ISBN-13 9781804619902

Length 464 pages

Edition 2nd Edition

Languages

Apex

Tools

Salesforce

Concepts

CRM

Authors (2):

Melissa Murphy

Mike King

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Table of Contents (22) Chapters

Preface

1. Part 1:Customer 360 Component Products

2. Chapter 1: De-Mystifying Salesforce FREE CHAPTER

3. Chapter 2: Supporting Your Customers with Service Cloud

4. Chapter 3: Direct-to-Consumer Selling with B2C Commerce

5. Chapter 4: Engaging Customers with Marketing Cloud

6. Chapter 5: Know Your Customer with Data Cloud (DC)

7. Chapter 6: Salesforce Ecosystem – Building a Complete Solution

8. Part 2: Architecture of Customer 360 Solutions

9. Chapter 7: Role of a Solution Architect

10. Chapter 8: Integration Architecture Options

11. Chapter 9: Creating a 360° View of the Customer

12. Chapter 10: Customizing for Common Business Needs

13. Chapter 11: Enterprise Integration Strategies

14. Part 3: Salesforce Certified B2C Solution Architect

15. Chapter 12: Exam Preparation Tools and Techniques

16. Chapter 13: Prerequisite Certifications

17. Chapter 14: Commerce and Integration

18. Chapter 15: Certification Scenarios

19. Assessments

20. Index

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21. Other Books You May Enjoy

Prerequisite Certifications

The Salesforce Certified B2C Solution Architect exam has three prerequisite certifications: Data Architect, Integration Architect, and Platform App Builder.

These certifications are all related to the Lightning Platform. In addition to the Lightning Platform, we know from this book that B2C Commerce and Marketing Cloud Engagement are also major components of the B2C Solution Architect exam but are not represented in the prerequisite certifications. Chapter 14, Commerce and Integration, will provide some recommendations and tips for addressing the B2C Commerce portion of your exam prep, and Chapter 4, Engaging Customers with Marketing Cloud, covers much of what you’ll need regarding Marketing Cloud Engagement.

In this chapter, we’ll take a high-level look at each of the three prerequisite certifications, their subject matter, and where to learn more about them to help you qualify for the B2C Solution Architect exam. Although preparation...

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You're reading from Salesforce B2C Solution Architect's Handbook Leverage Salesforce to create scalable and cohesive business-to-consumer experiences

Table of Contents (22) Chapters

Prerequisite Certifications

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Authors (2)

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