When building different marketing strategies, whether your idea is going to work or not. Typically, there is a lot of guesswork involved when coming up with new marketing ideas, and often there is a lack of tools, resources, or even motivation to test whether any of your marketing ideas will work. However, this way of putting your marketing strategy ideas into work is risky and can be very costly. What if you spent lots of money on your new marketing campaign and it did not help you reach your marketing goal at all? What if you spent hundreds of hours refining your marketing message and it never attracted your prospects to engage with your marketing message?
In this chapter, we are going to discuss a way of testing your marketing ideas before you fully commit to them. More specifically, we are going to learn about what A/B testing is,...
