Dealing with Communication Channels

Dealing with communication channels is where automating things can produce big gains. In this chapter, we'll see how to work with two of the most common communication channels—emails, including newsletters, and sending and receiving text messages by phone.

During the years, there has been a fair amount of abuse in both channels, like spam or unsolicited marketing messages, making it necessary for senders to use external tools to avoid messages being rejected by automated filters. We will present the proper caveats where applicable. The presented tools have a lot of features that will help you with your specific task. They also have excellent documentation, so do not be afraid to read it.

In this chapter, we will cover the following recipes:

• Working with email templates
• Sending an individual email
• Reading an email
• Adding subscribers to an email newsletter
• Sending notifications via email
...