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Data Science for Marketing Analytics

You're reading from   Data Science for Marketing Analytics A practical guide to forming a killer marketing strategy through data analysis with Python

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Product type Paperback
Published in Sep 2021
Publisher Packt
ISBN-13 9781800560475
Length 636 pages
Edition 2nd Edition
Languages
Tools
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Authors (3):
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Vishwesh Ravi Shrimali Vishwesh Ravi Shrimali
Author Profile Icon Vishwesh Ravi Shrimali
Vishwesh Ravi Shrimali
Mirza Rahim Baig Mirza Rahim Baig
Author Profile Icon Mirza Rahim Baig
Mirza Rahim Baig
Gururajan Govindan Gururajan Govindan
Author Profile Icon Gururajan Govindan
Gururajan Govindan
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Toc

Table of Contents (11) Chapters Close

Preface
1. Data Preparation and Cleaning 2. Data Exploration and Visualization FREE CHAPTER 3. Unsupervised Learning and Customer Segmentation 4. Evaluating and Choosing the Best Segmentation Approach 5. Predicting Customer Revenue Using Linear Regression 6. More Tools and Techniques for Evaluating Regression Models 7. Supervised Learning: Predicting Customer Churn 8. Fine-Tuning Classification Algorithms 9. Multiclass Classification Algorithms Appendix

1. Data Preparation and Cleaning

Activity 1.01: Addressing Data Spilling

Solution:

  1. Import the pandas and copy libraries using the following commands:

    import pandas as pd

    import copy

  2. Create a new DataFrame, sales, and use the read_csv function to read the sales.csv file into it:

    sales = pd.read_csv("sales.csv")

    Note

    Make sure you change the path (emboldened) to the CSV file based on its location on your system. If you're running the Jupyter notebook from the same directory where the CSV file is stored, you can run the preceding code without any modification.

  3. Now, examine whether your data is properly loaded by checking the first five rows in the DataFrame. Do this using the head() command:

    sales.head()

    You should get the following output:

    Figure 1.60: First five rows of the DataFrame

  4. Look at the data types of sales using the following command:

    sales.dtypes

    You should get the following output:

    Figure 1.61: Looking at the data type of columns of sales.csv

    You can...

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