Executing A/B Testing and Controlled Experiments
In this chapter, we are excited to discuss A/B testing and experimental designs to uncover causal relationships. Here, the main goal is to equip you with a comprehensive understanding of how to effectively plan, execute, and analyze controlled experiments.
These experimental techniques are extremely vital because they provide a robust framework for isolating the impact of specific factors and identifying causal effects. The topics covered in this chapter will help you know the key stages of the experimental process, from hypothesis formulation and sample size planning to randomization, group assignment, and advanced statistical analysis.
By the end of the chapter, you’ll have a solid grasp of the tools and techniques needed to design and interpret high-quality A/B tests and controlled experiments. This will empower you to make more informed and impactful business decisions.
The following topics are covered:
- Designing...
