Summary
This chapter provided an overview of various user research methodologies, artifacts, and activities that experience designers regularly use in order to figure out the user whom they design for, the contexts the user engages with the product, and some of the experience attributes the product should support in order to make the user feel unique, despite the product being a mass produced.
This chapter along with--Chapter 2, The Experience Design Process - An Overview and Chapter 3, Business and Audience Context, provided a high-level overview of experience design processes, and methods. Design is never detached from the realities of business, yet, at the same time, it energizes and motivates organizations to reinvent themselves and their products. Design is a solution for moving forward that benefits everyone.
At this point, you should have a better understanding of the many considerations that get experience design going, and how the needs of an organization are aligned with those of...