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The Unsupervised Learning Workshop

You're reading from   The Unsupervised Learning Workshop Get started with unsupervised learning algorithms and simplify your unorganized data to help make future predictions

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Product type Paperback
Published in Jul 2020
Publisher Packt
ISBN-13 9781800200708
Length 550 pages
Edition 1st Edition
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Authors (3):
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Benjamin Johnston Benjamin Johnston
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Benjamin Johnston
Christopher Kruger Christopher Kruger
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Christopher Kruger
Aaron Jones Aaron Jones
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Aaron Jones
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Toc

Table of Contents (11) Chapters Close

Preface
1. Introduction to Clustering 2. Hierarchical Clustering FREE CHAPTER 3. Neighborhood Approaches and DBSCAN 4. Dimensionality Reduction Techniques and PCA 5. Autoencoders 6. t-Distributed Stochastic Neighbor Embedding 7. Topic Modeling 8. Market Basket Analysis 9. Hotspot Analysis Appendix

8. Market Basket Analysis

Overview

In this chapter, we will explore market basket analysis, which is an algorithm originally designed to help retailers understand and improve their businesses. It is not, however, exclusive to retail, as we will discuss throughout the chapter. Market basket analysis unlocks the underlying relationships between the items that customers purchase. By the end of this chapter, you should have a solid grasp of transaction data, the basic metrics that define the relationship between two items, the Apriori algorithm, and association rules.

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