Chapter 3: Understanding the Domain

“A spoon does not know the taste of soup, nor a learned fool the taste of wisdom.”

– Welsh proverb

In this chapter, we will introduce a fictitious organization named Kosmo Prima (KP) Bank that is looking to modernize its product offerings in the international trade business. In order to establish a business strategy that sets it up for sustained success in the medium to long term, we will employ a series of techniques and practices to help expedite its path from strategy to execution.

At the outset, let’s gain a high-level understanding of KP Bank’s business domain before we dive deeper.

In this chapter, we will cover the following topics:

• The domain of international trade
• International trade at KP Bank
• Understanding international trade strategy at KP Bank
• International trade products and services

At the end of this chapter, you will gain an appreciation of how to employ...