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Python Social Media Analytics

You're reading from   Python Social Media Analytics Analyze and visualize data from Twitter, YouTube, GitHub, and more

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Product type Paperback
Published in Jul 2017
Publisher Packt
ISBN-13 9781787121485
Length 312 pages
Edition 1st Edition
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Authors (3):
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Baihaqi Siregar Baihaqi Siregar
Author Profile Icon Baihaqi Siregar
Baihaqi Siregar
Siddhartha Chatterjee Siddhartha Chatterjee
Author Profile Icon Siddhartha Chatterjee
Siddhartha Chatterjee
Michal Krystyanczuk Michal Krystyanczuk
Author Profile Icon Michal Krystyanczuk
Michal Krystyanczuk
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Toc

Table of Contents (10) Chapters Close

Preface 1. Introduction to the Latest Social Media Landscape and Importance FREE CHAPTER 2. Harnessing Social Data - Connecting, Capturing, and Cleaning 3. Uncovering Brand Activity, Popularity, and Emotions on Facebook 4. Analyzing Twitter Using Sentiment Analysis and Entity Recognition 5. Campaigns and Consumer Reaction Analytics on YouTube – Structured and Unstructured 6. The Next Great Technology – Trends Mining on GitHub 7. Scraping and Extracting Conversational Topics on Internet Forums 8. Demystifying Pinterest through Network Analysis of Users Interests 9. Social Data Analytics at Scale – Spark and Amazon Web Services

Customized sentiment analysis


As mentioned earlier, sentiment analysis is the process of identifying and extracting sentiment information related to a specified topic, domain, or entity, from a set of documents. The sentiment is identified using trained sentiment classifiers. Thus, the quality and the type of the training data have a big impact on the classifier's performance. Most pre-trained classifiers (like VADER) are trained on general texts because they are designed to be versatile for use on different topics. Unfortunately, when we need to extract sentiment from a specific textual data (for example, very domain specific) such as a general classifier might not perform very well. That is why, it makes great sense to train our own classifier that will fit specific needs, or alternately, just train a general classifier, but based on customized, verified, and known datasets. In short, the magnitude of adaptation to the domain is what makes the difference between a good sentiment analysis...

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