Chapter 10: Evaluating and Improving the Performance of a Website

Many things can make a website a success or a complete failure. In Chapter 9, Scraping tools, we talked about a real estate website that can't be launched without content. On many websites, content is the number-one feature. Amazon.com could be the best website in the world, but if it doesn't have the book you are looking for, you will go somewhere else.

For other websites, functionality is the number-one feature. A website such as Trello.com is a success because you can move cards from one list to another easily and intuitively. But functionality is not only about rich web pages. If we go back to the Amazon website, the website is pretty straightforward. It doesn't use any cool UI framework, but it has a great search and well-planned navigation.

The website design can also be considered a feature. While some websites such as www.google.com might look simple and focused on delivering content, you...