You're reading from UX for the Web Build websites for user experience and usability

Product type Paperback

Published in Sep 2017

Publisher

ISBN-13 9781787128477

Length 306 pages

Edition 1st Edition

Concepts

User Experience

Authors (2):

Cara Winterbottom

Marli Ritter

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Table of Contents (12) Chapters

Preface

1. The Fundamentals of UX FREE CHAPTER

2. Stand Out from Your Competitors

3. Creating an Emotional Connection with the User

4. Best Practices for Usability Within the User Interface (UI)

5. Set a Solid Foundation - Research and Analyze

6. Create a UX Strategy - Users and Content

7. Bring Your UX Strategy to Life with Wireframes and Prototypes

8. Building Your Product - Devices, Browsers, and Assistive Technologies

9. Optimize your UX Strategy with Iterative User Testing

10. The Basics and Benefits of Web Accessibility

11. A Practical Guide to Web Accessibility

Summary

From the content in this chapter we can clearly see that branding and UX are inseparable, and methodologies used for both overlaps in some instances and combining these methodologies just strengthens the brand. The brand essence and brand guidelines should never be developed without the input of the UX team to assist with contextual input of platforms used, such as websites or mobile apps. In the next chapter, we'll use the knowledge we've gained from understanding brands better, their interaction with the user and direct and indirect competitors, to build a stronger emotional connection with the user.

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Authors (2)

Ritter

Marli Ritter is a UX specialist and web accessibility evangelist who started off as a basic web designer in the '90s. Creating websites, she recognized the critical link between branding and design early on and spent the next couple of years studying brand communication at Vega School of Brand Leadership in Gauteng, South Africa. During this time, she discovered her passion for education and decided to focus on lecturing web design and development at a selection of private educational institutions within the AdvTech group. This love for sharing knowledge did not stop at lecturing, however, as Marli also worked closely with the Independent Institute of Education (IIE) to develop the curriculum for the revised web design and development qualification. Her time spent in education was invaluable, but her desire to explore new avenues guided her back to the industry. Marli took a leap into the e-commerce sector by joining the Comair Limited team, creating brand-focused digital designs, while doing frontend development on travel brands such as kulula, Holiday Tours, mtbeds, GoTravel24, and African Dream Holidays. Once again in search of new adventures, Marli found herself drawn to the vibrant brand and international presence of Travelstart. She joined this dynamic team to help improve UX across multiple countries and languages. This exposure to complex e-commerce systems catering to a broad user base made her more determined to learn design and development techniques that will enhance a users experience. This intricate dance between branding, design, development, and the end user is ultimately where her love affair with UX started. Her passion for the field is driven even further by her interest in cultural anthropology, psychology, and human behavior as well as her need to understand a users behavior when interacting with digital products. The past couple of years have seen Marli actively raising awareness by giving talks at local MeetUps as well as presenting a paper on the importance of web accessibility for everyday digital products at the annual South African UX Conference. Her mission is to remove the divide between users that are fully able and users with limited abilities, to create a mindset that usability is, in fact, for everyone despite their limitations.

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Winterbottom

Cara Winterbottom has a lifelong fascination with people, ideas, and data. This first led her toward the fields of psychology and philosophy. During this time, she discovered an interest in technology, especially how it can enable research and design around people, ideas, and data. These two strands converged when she discovered the field of user experience. Cara has a strong academic background, with degrees in psychology and computer science. Her PhD in computer science was earned through designing, building, and user testing an authoring tool for novices to create 3D interactions for virtual environments. This sparked her interest in user experience. After an academic career of over a decade, Cara joined Flow Interactive, a leading UX agency in Cape Town, South Africa. Here, she learned how to deliver quality research and design work that leverages the best parts of academic rigor and business requirements and processes. For the past 6 years, she has worked as a freelance consultant, further developing these skills in a variety of settings and for a variety of products. The areas of user experience in which she is most interested are qualitative and quantitative research methods, especially usability testing and analysis, information architecture, and interaction design.

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