According to IBM, C-suite executives tend to be very cautious toward disruptive business technologies, mainly because they trigger a much cheaper and faster market entrance for new companies, hence strengthening competition. On the other hand, it is no secret that many businesses collapse due to their inadaptability to meet evolving demands, especially in the digital age. In the latest PwC CEO Survey (https://www.pwc.com/gx/en/ceo-survey/2019/report/pwc-22nd-annual-global-ceo-survey.pdf), 28% of businesses have rated speed of technological change as an extremely concerning threat. Often, these traditional companies occult the fact that digitalization has quickly shifted the way products and services are consumed and struggle to leverage new technology to answer new consumption behaviors from clients and prospects. Blockchain is not going to make it easier...
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