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Digital Marketing with Drupal

You're reading from   Digital Marketing with Drupal The ultimate guide to build and deploy a complete digital marketing platform on top of Drupal

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Product type Paperback
Published in Mar 2022
Publisher Packt
ISBN-13 9781801071895
Length 316 pages
Edition 1st Edition
Tools
Concepts
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Author (1):
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José Fernandes José Fernandes
Author Profile Icon José Fernandes
José Fernandes
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Toc

Table of Contents (15) Chapters Close

Preface 1. Section 1: Getting Started with Digital Marketing
2. Chapter 1: Fundamentals of Digital Marketing FREE CHAPTER 3. Chapter 2: Building Your Own Digital Marketing Plan 4. Section 2: Market Your Drupal Website
5. Chapter 3: Setting up Your Drupal Playground 6. Chapter 4: Content Is King 7. Chapter 5: Generating Website Traffic 8. Chapter 6: Communicating with Your Customers 9. Chapter 7: Measuring Success Through Web Analytics 10. Chapter 8: Marketing Your Drupal Commerce Store 11. Section 3: Boost Drupal's Digital Marketing to New Heights
12. Chapter 9: Tools to Help You Be More Efficient and Productive 13. Chapter 10: Taking Drupal's Digital Marketing to the Next Level 14. Other Books You May Enjoy

Chapter 5: Generating Website Traffic

In this chapter, you will learn how to implement some techniques for bringing traffic to the website in Drupal, namely search engine optimization, pay-per-click ads, social media, and affiliate marketing. Drupal will once again prove to be a very adaptable tool that can implement whatever it is you need for your digital marketing strategy to be a success.

In this chapter, we will cover the following topics:

  • Search engine optimization
  • How to safely move your old website to Drupal
  • Pay-per-click (PPC)
  • Social media
  • Implementing an affiliate program

If you skipped chapters 1-3, I strongly recommend that you read them to better understand and follow the techniques presented in this chapter.

We will start with what is frequently (if not always) the first thought concerning linking digital marketing and Drupal.

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