Search icon CANCEL
Subscription
0
Cart icon
Your Cart (0 item)
Close icon
You have no products in your basket yet
Arrow left icon
Explore Products
Best Sellers
New Releases
Books
Videos
Audiobooks
Learning Hub
Free Learning
Arrow right icon
Arrow up icon
GO TO TOP
Exploring Experience Design

You're reading from   Exploring Experience Design Fusing business, tech, and design to shape customer engagement

Arrow left icon
Product type Paperback
Published in Aug 2017
Publisher
ISBN-13 9781787122444
Length 400 pages
Edition 1st Edition
Concepts
Arrow right icon
Author (1):
Arrow left icon
Ezra Schwartz Ezra Schwartz
Author Profile Icon Ezra Schwartz
Ezra Schwartz
Arrow right icon
View More author details
Toc

Table of Contents (20) Chapters Close

Title Page
Credits
About the Author
Acknowledgements
About the Reviewers
www.PacktPub.com
Customer Feedback
Dedication
Preface
1. Experience Design - Overview FREE CHAPTER 2. The Experience Design Process 3. Business and Audience Context 4. The User and Context of Use 5. Experience - Perception, Emotions, and Cognition 6. Experience Design Disciplines 7. The Design Team 8. Delight and Engagement 9. Tying It All Together - From Concept to Design 10. Design Testing 11. The Design Continuum

Overview


Suppose you are in the market for a new winter coat. You do the research and end up with a great choice from a fashionable imported brand. The coat you purchased is very light and very warm, you love the material and the color, it fits you well. Additionally, the price was very reasonable, and significantly cheaper compared to coats by other brands with similar features. Everyone compliments you on your purchase, which was hassle-free in a well-designed store owned by the brand on the most expensive shopping street in the city. The entire purchase experience has been positive. You feel very good about the brand and congratulate yourself on a good choice.

And then, about a month into winter, the front zipper breaks and you end up walking home in brutal cold, tightening the coat around your chest with your gloveless hand.

As you walk home, you recall that when you were at the store, you thought that the zipper was flimsy. But at the time, you convinced yourself that, surely, the zipper...

lock icon The rest of the chapter is locked
Register for a free Packt account to unlock a world of extra content!
A free Packt account unlocks extra newsletters, articles, discounted offers, and much more. Start advancing your knowledge today.
Unlock this book and the full library FREE for 7 days
Get unlimited access to 7000+ expert-authored eBooks and videos courses covering every tech area you can think of
Renews at $19.99/month. Cancel anytime
Banner background image