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Big Data Analytics with Java

You're reading from   Big Data Analytics with Java Data analysis, visualization & machine learning techniques

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Product type Paperback
Published in Jul 2017
Publisher Packt
ISBN-13 9781787288980
Length 418 pages
Edition 1st Edition
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Author (1):
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RAJAT MEHTA RAJAT MEHTA
Author Profile Icon RAJAT MEHTA
RAJAT MEHTA
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Table of Contents (15) Chapters Close

Preface 1. Big Data Analytics with Java 2. First Steps in Data Analysis FREE CHAPTER 3. Data Visualization 4. Basics of Machine Learning 5. Regression on Big Data 6. Naive Bayes and Sentiment Analysis 7. Decision Trees 8. Ensembling on Big Data 9. Recommendation Systems 10. Clustering and Customer Segmentation on Big Data 11. Massive Graphs on Big Data 12. Real-Time Analytics on Big Data 13. Deep Learning Using Big Data Index

Sentimental analysis


As we showed in the previous examples, Naive Bayes has extensive usage in text analysis.

One of the forms of text analysis is sentimental analysis. As the name suggests this technique is used to figure out the sentiment or emotion associated with the underlying text. So if you have a piece of text and you want to understand what kind of emotion it conveys, for example, anger, love, hate, positive, negative, and so on you can use the technique sentimental analysis. Sentimental analysis is used in various places, for example:

  • To analyze the reviews of a product whether they are positive or negative

  • This can be especially useful to predict how successful your new product is by analyzing user feedback

  • To analyze the reviews of a movie to check if it's a hit or a flop

  • Detecting the use of bad language (such as heated language, negative remarks, and so on) in forums, emails, and social media

  • To analyze the content of tweets or information on other social media to check if a political...

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