Chapter 5: Generating Website Traffic
In this chapter, you will learn how to implement some techniques for bringing traffic to the website in Drupal, namely search engine optimization, pay-per-click ads, social media, and affiliate marketing. Drupal will once again prove to be a very adaptable tool that can implement whatever it is you need for your digital marketing strategy to be a success.
In this chapter, we will cover the following topics:
- Search engine optimization
- How to safely move your old website to Drupal
- Pay-per-click (PPC)
- Social media
- Implementing an affiliate program
If you skipped chapters 1-3, I strongly recommend that you read them to better understand and follow the techniques presented in this chapter.
We will start with what is frequently (if not always) the first thought concerning linking digital marketing and Drupal.
