Part 4: Winning the Battle and the War

Part 4 contains three chapters that discuss “winning the battle and the war,” putting a spotlight on growth product managers, evolving from using reactive retention tactics to using proactive customer-centric growth strategies that cement enduring loyalty and expand wallet share responsibly.

This part covers the following chapters:

• Chapter 10, Maintaining High Customer Retention Rates
• Chapter 11, Unlocking Wallet Share through Expansion Revenue
• Chapter 12, The Future of a Growth Product Manager