Chapter 4: Engaging Customers with Marketing Cloud
Salesforce Marketing Cloud, along with Service Cloud and Commerce Cloud, forms the foundation of a B2C solution. Marketing Cloud adds the ability to better understand and communicate with your customer through a variety of channels, including email, social, SMS, and push notifications.
In this chapter, we'll review the components of the Marketing Cloud product and how they work together. We'll then focus on the core capabilities Marketing Cloud brings to a Customer 360 solution, the Marketing Cloud data model, and review the integration options available. Finally, we'll conclude with a review of Marketing Cloud solution design considerations.
Building upon our Packt Gear example, we'll look at how Marketing Cloud can allow Packt Gear to build customer journeys that align with common business scenarios, re-targeting customers who build a shopping cart but don't proceed through checkout (abandoned cart...
