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Hadoop Blueprints

You're reading from   Hadoop Blueprints Use Hadoop to solve business problems by learning from a rich set of real-life case studies

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Product type Paperback
Published in Sep 2016
Publisher Packt
ISBN-13 9781783980307
Length 316 pages
Edition 1st Edition
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Authors (3):
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Sudheesh Narayan Sudheesh Narayan
Author Profile Icon Sudheesh Narayan
Sudheesh Narayan
Tanmay Deshpande Tanmay Deshpande
Author Profile Icon Tanmay Deshpande
Tanmay Deshpande
Anurag Shrivastava Anurag Shrivastava
Author Profile Icon Anurag Shrivastava
Anurag Shrivastava
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Table of Contents (9) Chapters Close

Preface 1. Hadoop and Big Data FREE CHAPTER 2. A 360-Degree View of the Customer 3. Building a Fraud Detection System 4. Marketing Campaign Planning 5. Churn Detection 6. Analyze Sensor Data Using Hadoop 7. Building a Data Lake 8. Future Directions

Post campaign activities


Once we have started the campaign by dispatching the folders to the customers then we should be ready to collect the actual response data. This will serve two purposes: we can measure how effective our model was and we can use the actual response data to build or improve the existing model. These topics are beyond the scope of this book.

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